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Article | April 30, 2001
Wine labels reflect high quality
The Robert Mondavi Winery, maker of premium Chilean wines Caliterra and Arboleda, wants its customers to know they are drinking a quality wine—even before they uncork the bottle.
To do that Mondavi called on Deutsch Design Works (San Francisco CA) to create a label that epitomized class heritage and culture. Deutsch created a Caliterra brand image through the depiction of the Caliterra Winery’s century-old landmark “mayten tree” representing the rich Chilean soil and climate. For Arboleda the same tree executed in embossed gold foil creates an ultra-premium look. “Both label designs reflect the impeccable quality of selected grapes from the finest vineyard estates” says Barry Deutsch co-owner of Deutsch Design Works. “Our challenge was to create a family look yet differentiate the Caliterra varietal wines from Arboleda the new ultra-premium wine.” The foil-laminate labels are litho-printed by Bolling & Finke (Sonoma CA) in five colors with an assortment of varnishes (gloss and matte).
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