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Package design > Structural
Beverage > Wine
Venue > On-premise
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January 31, 2001
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Send to KindleWine label evokes Chilean heritage
Franciscan Estate, a St. Helena, CA-based winery, wanted to “create a story” for Primus, its premium Chilean red table wine. To achieve that, the winery turned to Michael Osborne Design (San Francisco, CA) to create a label that would evoke a sense of the vintage’s rich Chilean heritage.
The label bears a medallion inspired by Chilean Mapuche Indian artwork. The kraft paper-colored pressure-sensitive label is offset-printed in three colors. The label is also foil-stamped in both copper and burgundy colors. Since its release in October Primus has been distributed to the retail and on-premise markets such as hotels and restaurants.
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