Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Vortex boosts Miller Lite sales

Not only did the Vortex bottle for Miller Lite win a Clear Choice Award from the Glass Packaging Institute. It has also boosted sales.
Print Reprint
FILED IN:  Package design  > Structural
“The early payoff has been great,” says Pat Moertl, Miller Lite brand director. “The sales trend for Miller Lite 12-oz bottles has improved five percentage points since we launched the Vortex Bottle. Retailers see how it differentiates Miller Lite from the competition, and consumers have been attracted to the bottle’s unique design, surprised to see something different in a glass beer bottle.”

The 12-oz Vortex bottle, manufactured using proprietary embossing technology from Owens-Illinois, features specially designed grooves on the inside of the bottle’s neck.


Add new comment

Related Sponsored Content

42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.