Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Article |

Vertis wins awards for Hershey packaging: Great package design case history

From the website, Vertis Communciations has won awards for packaging for Hershey chocolate and candy.
FILED IN:  Package design  > Structural

What is great about this article is it can be used as a case history detailing a complex packaging challenge, featuring multiple brands, seasonal twists, etc.

Here are the elements of the campaign; “For its efforts with Hershey, Vertis concentrated on ideation, conceptual graphics through branding, icon development, illustration, display and advertising.”  The confectionary market adds its own twist--holiday brand extension.  “From ideation for new-to-market products to holiday-targeted packaging for established products, Vertis' solutions for each Hershey product advanced brand recognition and created the desired effect with the consumer at the points of influence and purchase.”

Quincy Allen, chief executive officer of Vertis Communications is quoted in the story, and sums up the complexity of today’s design challenge.

"Marketers are challenged as never before to convey their message and promote their brand in an era of fragmented audiences, global competition and tight budgets, and we are proud that our packaging solutions not only helped Hershey address its specific product sales needs but also made an impression on the greater design and packaging industry."

Fragmented audience, global competition and tight budgets. If that doesn’t say it all…

See the results and judge for yourself!

Get your daily dose of global packaging trends. Follow me on Twitter.

Related Sponsored Content

44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.