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UK lawn and garden packaging redesign

Nether Wallop Trading Company targets US market, overhauls packaging to attract new customers.
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FILED IN:  Package design  > Structural
     
The UK lawn and garden supplier designs and produces a wide variety or products such as rakes and bird houses. In the hopes of expanding into the US, the company attended the National Hardware Show in Las Vegas last year.

Mail order firms liked the products, but wanted more sophisticated packaging. "Our packaging used to be quite simple, but as we are exporting more I decided we wanted a more modern look," says managing director Jane Vere-Hodge, in an article on Packaging News website.

Cassedy Design developed graphics and employed materials that reflect the firm’s commitment to sustainable products and packages.

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