Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

U.K. dairy introduces hook-and-loop closure in cheese

Focus groups find the closure is easier to open and reseal than other fasteners for cheese packaging on the market. Consumers lacking finger dexterity will benefit.
FILED IN:  Package design  > Structural
The slider has been the closure of choice in the cheese section of the store for the past decade. However, consumers with limited finger dexterity have expressed frustration with this closure, saying it can be difficult for them to operate.

Milk Link, a dairy farmer-owned co-operative in the U.K., may have found the answer to quell this frustration by introducing a hook-and-loop self-gripping fastener on flexible bags of its various cheese brands. The closure is made from food-grade, heat-sealable polyethylene.

The company worked with APLIX, a technology company, to attach the hook-and-loop closure system, called Grip Strip®, to the bags. The new closure system will be used on the majority of Sainsbury’s Named Creamery pre-packed cheese and Milk Link’s Cadog and Lockerbie regional cheese brands.

“We constantly talk to consumers and know that they have been unhappy with current packaging solutions for some time, as the zip format doesn’t truly deliver for them,” says Hamish Renton, Milk Link’s marketing director. “The launch of Grip Strip® across the U.K. offers a new global dairy first, a ‘gold standard’ in cheese packaging.

ADVERTISEMENT
Milk Link opted to use the hook-and-loop closure after Leatherhead Food Research independently verified earlier this year that a majority of consumers preferred Grip Strip® for cheese packaging. Seventy percent of consumers questioned in focus groups found Grip Strip® to be the easiest package to reseal, 64% said it was easier than other cheese packages to re-open once it had been resealed, and 80% believed it was the easiest package format for the entire family to use.

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.