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Package Type > Tubes
Personal care > Cosmetics
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July 15, 2010
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Send to KindleTrends in Beauty Packaging: anti-aging and "ubersexuals"
According to beautypackaging.com, the skin care market for anti-aging products will reach global sales of $115.5 billion by the end of 2010 and is forecasted to grow to $291.9 billion by 2015.
By
This drive to “natural” beauty has lead to declines in color cosmetics. Packaging designers have to look away from the flashy, high-end look of current cosmetic packaging to offer more subtle, natural and authentic packaging.
Amen to that!
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And women are not the only shoppers looking for the fountain of youth
(sometimes priced as high as $400 per ounce!). Keneth Hirst, award
winning designer, says a new male shopper
has entered the market, the
“ubersexual." These men maintain macho traits (no purses) but want a
skin care regimen packaged in metallic or rugged containers, not cold
crème jars.
A lot of anti-age packaging takes cues from the medical field, amber lab jars, tubes, or measured droppers. I guess the thinking is the more scientific it looks, the more science behind the product?
But Hirst also cites a new trend emerging, at least at Unilever. With the slogan, “We believe old age is part of what makes a woman beautiful, not an imperfection that needs to be corrected,” Dove’s new Pro-Age line gives a different spin on anti-aging. Maybe not offering empty promises to reverse a natural process like aging, but accepting who
you are and trying to look your best at any age.A lot of anti-age packaging takes cues from the medical field, amber lab jars, tubes, or measured droppers. I guess the thinking is the more scientific it looks, the more science behind the product?
But Hirst also cites a new trend emerging, at least at Unilever. With the slogan, “We believe old age is part of what makes a woman beautiful, not an imperfection that needs to be corrected,” Dove’s new Pro-Age line gives a different spin on anti-aging. Maybe not offering empty promises to reverse a natural process like aging, but accepting who
This drive to “natural” beauty has lead to declines in color cosmetics. Packaging designers have to look away from the flashy, high-end look of current cosmetic packaging to offer more subtle, natural and authentic packaging.
Amen to that!
Get your daily dose of global packaging trends. Follow me on Twitter.
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