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White Paper |

Top trends for packaging pet food and care products

It is no secret that the pet owner of the 21st century lovers their furry friend and demonstrates their affection by spending money to show they care. In this white paper from Weatherchem, find out what innovative product and packaging development is the key to taking advantage of the growing pet market.
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FILED IN:  Package design  > Structural
     
In fact, Americans spent approximately $41 billion in 2007 just to show how much they care. According to the APPMA National Pet Owners Survey of 2007-2008, 63% of American households own a pet and the total number of households that have a pet has increased from 58.3 million to 71.6 million over the past decade. People are so devoted to their pets that somewhere between 10 to 19% claim to be allergic, but still share their home with their furry or feathered companions. This is great news for the pet food and care market, but with opportunity comes competition.

Innovative product and packaging development is the key to taking advantage of the growing pet market. The top two ways that pet owners find new products include browsing the store shelf and television advertisements (APPMA). Packaging not only improves the shopping experience, but can also play a large role in consumer loyalty to your brand. Over 700 new toys, treats, and other products were introduced alone in 2006 at the Global Pet Expo making packaging an even more crucial component in selling your product. Studies indicate that pet food packaging follows many of the same trends as packaging for humans. Brand differentiation, brand enhancement, and convenience rate highly with consumers when selecting a brand of food or pet care products.

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