Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Tidying up the label

Shocking news from Kiwi Brands is that not all toilet bowl cleaners kill germs. In fact, new Ty-D-Bol® Sanitizing Formula is the only product on the market that kills germs, according to the company.
Print Reprint
FILED IN:  Package design  > Structural

Graphics reflect the change with a bold statement in bright colors. "This is a major product improvement" says Bud Drago vp of marketing at the Douglasville PA-based Kiwi Brands. "We think it's worth a redesign." Graphic design firm Hanson Associates (Philadelphia PA) kept the gradations of blue in the background that helped Ty-D-Bol establish its shelf presence but added a red and yellow banner at the top of the pressure-sensitive paper/foil label. The label is flexo-printed in five colors by Beckett Inc. (Lionville PA). To use the product a threaded polypropylene overcap is removed and the injection/blow-molded high-density polyethylene bottle turned upside-down for placement in the toilet tank. It secures inside the tank with a hinged tab attached to the bottom of the bottle. Inside the neck a two-piece PP insert and "bobber" with a threaded closure acts as a dosing device regulating the amount of liquid released. All package components are made on-site at Kiwi. A widespread print advertising campaign is currently in place for Ty-D-Bol Sanitizing Formula. Introduced last May nationally suggested retail is $1.52.


Add new comment

42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!

New Issue Alert

Packaging World Magazine


Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development


Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.