Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Textured finish is a first

In launching a new beer called Swan Mid, brand manager Brenton Foster of Australia's Swan Brewery wanted a package that would stand out from other beer products.
FILED IN:  Package design  > Structural

He got what he wanted in an unusual textured can produced by Southcorp represented in the U.S. by Southcorp Packaging USA (Atlanta GA). The can’s textured quality is achieved by combining ink and varnish technology to give the background portion of the can a high-gloss wet-looking finish while the central oval panel has a normal gloss finish. Also critical is that none of this is vulnerable to damage or distortion as the filled cans undergo pasteurization.

Southcorp conducted several trials to improve and perfect the process before refining it for Swan's production. Two commercial production runs have been completed and it appears there will be more.

"Since the launch sales of the new beer have far surpassed our expectations and I have no doubt the unique look of the can has contributed" says Foster. "It can be difficult to differentiate a mainstream brand particularly in a can market like Western Australia. We're thrilled with the results."

According to Southcorp this is the first commercial run of this technology anywhere in the world.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.