Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Test tube-shaped package for cosmetics

Greek company uses packaging design to market OTC skincare products in pharmacies.
FILED IN:  Package design  > Structural
Athens, Greece-based pharmaceutical company Frezyderm is utilizing packaging design to underline the efficacy of its product formulations. Specifically, it employs a Show Bottle for its premium range of over-the-counter skincare treatments that combines Yonwoo’s airless protection with a test tube shape designed to inspire consumer confidence.

The Show Bottle’s striking spherical bottom is visible through a transparent outer base. With an inner bottle and polypropylene actuator, it is compatibile with a wide range of products. Patented airless technology protects the formula’s integrity and eases dispensing of high-viscosity formulas.

International cosmetic packaging provider Quadpack developed all three packs in the range for 11 skincare products. The 15-ml Show Bottle is used to contain Frezyderm’s Anti-Wrinkle Eye Cream and Eye Balm. The 30-ml pack is used for its Revitalising Serum. The tall 50-ml packs contain a range of moisturizing, sun protection, and anti-aging treatments.

The packs feature a metallized ABS (acrylonitrile butadiene styrene) collar, a white PP inner bottle, a clear SAN (styrene acrylonitrile) outer and a white PP actuator.
ADVERTISEMENT
Frezyderm’s Web site says the company was created in 1987 to sell cosmetics and dermatological products within Greek pharmacies. The company relies on different packaging processes for different types of products, using automatic filling and packaging plants, adhering to the Good Manufacturing Processes for cosmetics-pharmaceuticals.

 

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.