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Spirits cooler gets a new label

Brutal Fruit, a South African Breweries brand and one of South Africa’s favorite alcohol-based coolers, has relaunched with a brand new look.
FILED IN:  Package design  > Structural

First launched in 2002, Brutal Fruit’s image has changed over the years in an innovative category. In 2011 SAB moved away from Applied Ceramic Labeling and opted for pressure-sensitive body labels from Spear. The elegant labels not only help to stylize the package, they’re also cost effective thanks to manufacturing and throughput efficiencies. Converting from the costly ACL decoration to pressure-sensitive labeling has allowed Brutal Fruit’s new-look pack to deliver on premium cues, while bringing susbstantial cost savings. Another benefit of the pressure-sensitive label is the flexibility to produce promo labels for special events or competitions, if required.

The labels are printed on a flexo press. The elegant look was achieved by combining a high luster UV silver ink with a stylish frost finish, created using a transparent white ink.

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