- Contract Packaging
- Leaders in Packaging
- Calendar of Events
Article | September 30, 2000
The softer side of Unilever
Just reaching store shelves nationwide is a redesigned package for 100-oz Whisk, All and Surf laundry detergent brands from Greenwich, CT-based Unilever.
The distinctive rounded-off container was designed by 4sight inc. (New York NY) and is extrusion blow-molded by Owens-Illinois (Toledo OH). In-mold labels on front and back panels deliver eye-catching graphics.
“We wanted a softer shape for a friendlier look” says Harry Haubert creative senior manager at Unilever. Other benefits gained he adds are improvements in ergonomics pouring and handling. The new container also costs less than the handled high-density polyethylene container it replaced. That says Haubert helped the firm avoid a price increase.
Related Sponsored Content
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!