Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

The softer side of Unilever

Just reaching store shelves nationwide is a redesigned package for 100-oz Whisk, All and Surf laundry detergent brands from Greenwich, CT-based Unilever.
Print Reprint
FILED IN:  Package design  > Structural

The distinctive rounded-off container was designed by 4sight inc. (New York NY) and is extrusion blow-molded by Owens-Illinois (Toledo OH). In-mold labels on front and back panels deliver eye-catching graphics.

“We wanted a softer shape for a friendlier look” says Harry Haubert creative senior manager at Unilever. Other benefits gained he adds are improvements in ergonomics pouring and handling. The new container also costs less than the handled high-density polyethylene container it replaced. That says Haubert helped the firm avoid a price increase.

Related Sponsored Content

The 2014 Packaging Trends Report
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.