Read More on:
Send to KindleSocial media input energizes Verve Energy Drink packaging redesign
Patterson points out that the rebranding for the can includes new graphics, brighter colors, and the use of more white space. He says, “The graphic design and color theme exude the health and energy of the Verve brand. The predominantly white label design stands out from other energy products in the marketplace, which are typically dark with busy graphics. The incorporation of the vivid orange Verve logo and silver metallic accents impart a high-quality and energetic look to the label design. Overall, the design conveys a bright, fresh, and healthy look.”
Although Verve Energy Drink remains in the same 8.4-oz aluminum can, the bottle and outer container for Verve Energy Shot were totally redesigned. Says Patterson, “Verve Energy Shot originally came in a 3-ounce bottle. In order to bring the serving size in line with competing products, the shot was reformulated into a 2-ounce serving size. The 2-ounce bottles are BPA-free, made of sturdy HDPE with a full shrink-wrap label for a high-end finish. The shape of the bottle conveys a sleek and healthy look and stands out from the competition’s typical short, squatty bottle.”
Additionally, the outer packaging for Verve Energy Shot was changed from a 12-bottle display box to Vemma’s Fridge Brick® container, a 24-point, C1S paperboard box that protects the product during shipment and storage. Each Fridge Brick box holds 24 individual serving size bottles and fits on a refrigerator shelf. Once the perforated corner piece is removed, the bottles are easily accessible while contained in the box. Packaging details are considered proprietary.
The new Verve Energy Drink can designs debut in September. Verve Energy Shot launched August 1 in the U.S., Australia, New Zealand, and Japan.
Verve Energy Drink is available in one tropical flavor in low natural-sugar and zero-sugar options, both of which are packaged in 12- and 24-count tray packs. Packs options include a half-pack (12 cans), one-pack (24 cans), two-pack (48 cans) and two-pack combo (24 low sugar and 24 zero sugar). Suggested retail prices for the varieties are $35 for the Verve Energy Drink half-pack, $65 for the one-pack, and $130 each for the two-pack two-pack combo. A Verve Energy Shot four-pack sells for $260, and a 10-Pack is $520.
Comments(0)
Add new comment