Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article |

Redesign spices up seasoning's image

By switching from glass jars, the traditional vehicle for spices, to a 300x200 composite can from Sonoco (Hartsville, SC), Restaurant LuLu in San Francisco was able to project a more upscale image for its spices.
Print Reprint
FILED IN:  Package design  > Structural
     

The spices used at the chic restaurant needed a package that captured the quintessential gourmet style of the cuisine. Leslie Wilson director of marketing for Restaurant LuLu says in the spice business presentation is everything. “Glass jars look too average—like any other herb or spice you’d find in a supermarket. And our customers don’t want ordinary. They come to us for the extraordinary whether it’s the flavors of our seasonings or the look of our packages” she says. “We liked the can’s shape and the earthy natural feel of the materials. It’s an unusual package that projects the upscale out-of-the-ordinary image we seek.” The can is spiral-wound of two plies of 100% recycled paperboard a low-barrier liner and a label. One of the can’s more distinguishing features is a metal top that slips over the top of the can. The label designed by Spotted Dog Graphic Design (San Francisco CA) is printed flexo in a warm combination of yellow white and purple. The spices are available online and in the restaurant for $5.25.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.