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Rausch selects tube for its 'Body Lotion Sensitive'

Swiss firm Rausch applies a “velvet” soft-touch finish for tubes, which replace bottles for this product.
FILED IN:  Package design  > Structural
Renowned for making hair and body care products, Swiss company Rausch AG Kreuzlingen has switched from a bottle to a tube for its “Body Lotion Sensitive” brand. The tube is supplied by Neopac, a company with which Rausch has partnered for years.

For Rausch, high-quality materials play a cardinal role in packaging. The printability of the packaging is another important factor. Rausch tests packaging materials for specific physical parameters in its in-house laboratory.

About four years ago, Rausch incorporated its “Rausch Herbaderm body care range” into its parent brand. During the transition period, the “Body Lotion Sensitive” packaging was changed from a bottle to a tube. As a result, this popular product has gained a more consumer friendly feel.

That’s achieved through Neopac’s Polyfoil® tube that protects against diffusion and light. The soft touch finish gives the tube a special “soft as velvet” appearance and texture that lends the impression of velvety soft skin.

Hans Mustermann, press officer for Rausch, explains: “We want to support the Swiss economy and are loyal advocates of 'made in Switzerland' and the outstanding quality of Swiss products.”

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Rausch has used the power of plants since 1890 in order to manufacture high-quality, innovative, back-to-nature products for its hair and body care product range. The company combines the traditional knowledge of medicinal herbs with scientific competence, state-of-the-art extraction, and manufacturing techniques, selling its products in 26 countries.

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