Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

PUMA's 'Clever Little Bag'

Sports lifestyle company PUMA has developed a greener footwear package as part of a company-wide initiative to reduce PUMA’s “paw print.”
Print Reprint
FILED IN:  Package design  > Structural
     
A collaboration with industrial designer Yves Behar, the Clever Little Bag replaces the paperboard shoebox with a reusable shoe bag that protects each pair of shoes from damage from the point it leaves the factory until the consumer takes it home. The bag is said to generate savings on the production side due to less material used, reduce weight during transport, and eliminate the need for extra plastic carrier bags. greenerpackage.com/node/2502

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.