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Package design > Structural
Personal care > Skincare
Consumer products > Laundry
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July 20, 2011
Private Label Smackdown: The use of structure as a differentiator
Structural designer Dean Lindsay of Chicago's Dean Lindsay Design evaluates how structure is used within private-label and national brand products such as hand lotion and laundry detergent to create a unique impression of the brand. Beyond its shape, structure also relates to how a package is manufactured, how it functions, and how it creates a perception of value, Lindsay says.Would you like to be a guest critic for Private Label Smackdown? Please contact us for consideration.
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