Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Premium vodka in stylized distillery sample bottle

Caramel and truffle-flavored vodka brand gets contemporary distillery sample bottle that's decorative enough to display.
Print Reprint
FILED IN:  Package design  > Structural
     

Fryd Food & Drink of France tapped QSLD Paris to create the brand identity and packaging for its new brand, Vod-k, a premium caramel and truffle-flavored vodka. The agency worked on the name research, the graphic identity, and the volume design. In order to evoke tradition and purity, QSLD designed a bottle reminiscent of a distillery sample bottle.

Says QSLD founder and president Denis Boudard, “I wanted to reconsider, premiumize, and modernize the distillery sample bottle. The bottle of Vod-K is cylinder-shaped, heavy, and weighted to underline its premium character. This character is highlighted by the matte finishing of its matte brown anodized metal cap. The bottom of the bottle is truffle-shaped. The concept of Vod-k has been through from the beginning to the end to create a constant universe. Vod-k is a modern interpretation of the ‘demijohn.’ Unique by its shape and its graphic design, Vod-k is also a decorative object. Thought to be exhibited, no detail has been left to chance.”

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.