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Article | December 15, 2010
Peelable ends improve the opening of tuna cans
The ends allow for smooth and safe opening, a plus for guarding against sharp edges on cans, and provide convenience in a category where many packages frustrate consumers.
Hard-to-open containers continue to frustrate consumers, and tuna is one category where these packages still dominate. However, Jealsa, a Mediterranean fish canner, believes it has an answer with a peelable-end can for the relaunch of its oil-based tuna, which the company supplies to Mercadona under the Spanish retailer’s Hacendado brand.
The PeelSeam™ peelable ends are from Crown Food Europe, a business unit of Crown Holdings Inc., and the can also features a recloseable plastic lid to encourage re-use.
“Using Crown’s peelable, easy-to-open end has enabled us to offer a new level of convenience on larger can sizes, ideal for families, caterers, and even hotels,” says Carmen Calvo, a Jealsa spokesperson.
The peelable ends appear on Jealsa’s 150-mm x 65-mm cans. The ends consist of a thin flexible foil that is heat-sealed to a rigid steel ring for conventional double seaming onto standard containers. Consumers pull on the foil tab to open the metal package smoothly, easily, and safely. These benefits are crucial for improved package-opening convenience.
“With our innovative end, Mercadona is able to offer its consumers a packaging solution that adds value on the shelf by being easy and quick to open,” says Steve Thomas, marketing manager-PR, at Crown Food Europe. “High-quality graphics can also be printed on the peelable lid to enhance visual appeal and further differentiate the brand.”
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