Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Packets add spice to pork packs

Farmland Foods, Inc., Kansas City, MO, introduced case-ready Extra Tender Fresh Pork in random-weight vacuum packs earlier this year. Each pack contains a ½-oz seasoning packet to promote a custom, do-it-yourself approach to seasoning.
Print Reprint
FILED IN:  Package design  > Structural
     

Marketing director Dave Reiter says this dovetails with research indicating that “90 percent of consumers are put off by preseasoned meat. This allows them to season to taste.”

Each of the six flavorings are packed in a clear nonprinted ½-oz film packet that’s positioned by hand in the bottom of the product pack prior to meat placement so as not to be obscured by a pressure-sensitive label marketing director Dan Jacobsen points out. Another p-s label is applied on the top or front of the package. The packs are formed filled and sealed at Farmland’s case-ready facility in Omaha NE on equipment from Multivac (Kansas City MO). The equipment uses two webs of clear multi-layer barrier film from Curwood (Oshkosh WI). The packs typically weigh about 2 lb delivering a 40-day shelf life. Depending on the cut the product is priced between $2.99 and $4.99/lb. (RL)

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.