Video |

Package Design Video Shorts: Bold branding through shape and structure

Stuart Leslie, president of 4sight, Inc., looks at how package shape and structure—from a simple, cylindrical form to a bold, molded pack—can be used effectively to support a product’s brand message.
Print Reprint
FILED IN:  Package design  > Structural

The editors of Packaging World and Shelf Impact! are proud to debut this new original video series. Each episode consists of a specific package design strategy, with a handful of packages that support that strategy. Leading package design experts from around the world guest-host each episode. Package Design Workshop Video Shorts is underwritten by Owens-Illinois, who has made this video series possible.

Related Sponsored Content

The 2014 Packaging Trends Report
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.