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Package Design Video Shorts: Bold branding through shape and structure

Stuart Leslie, president of 4sight, Inc., looks at how package shape and structure—from a simple, cylindrical form to a bold, molded pack—can be used effectively to support a product’s brand message.
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FILED IN:  Package design  > Structural
     

The editors of Packaging World and Shelf Impact! are proud to debut this new original video series. Each episode consists of a specific package design strategy, with a handful of packages that support that strategy. Leading package design experts from around the world guest-host each episode. Package Design Workshop Video Shorts is underwritten by Owens-Illinois, who has made this video series possible.

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