- Contract Packaging
- Leaders in Packaging
Video | February 10, 2012
Package Design Video Shorts: Bold branding through shape and structureStuart Leslie, president of 4sight, Inc., looks at how package shape and structure—from a simple, cylindrical form to a bold, molded pack—can be used effectively to support a product’s brand message.
The editors of Packaging World and Shelf Impact! are proud to debut this new original video series. Each episode consists of a specific package design strategy, with a handful of packages that support that strategy. Leading package design experts from around the world guest-host each episode. Package Design Workshop Video Shorts is underwritten by Owens-Illinois, who has made this video series possible.
Related Sponsored Content
E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.