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An organic original

Sweet Organics, a new line of organic snacks from Seasons’ Enterprises, is setting a precedent in the growing market of organic sweets. To help develop a totally new brand identity for his company’s snacks, president Michael Season called on longtime partner Maddock Douglas (Elmhurst, IL).
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FILED IN:  Package design  > Structural
     

The result is a package that conveys a sense of health as well as tastiness. The bag a three-layer structure of polypropylene/PP/metallized PP is flexo-printed in six colors for a premium look. Additionally the shininess of the metallized PP solidifies the premium appearance. “We wanted to get ‘sparkle’ in this packaging” says Wes Douglas creative director at Maddock Douglas. Sweet Organics were released to the marketplace in September.

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