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Article | November 7, 2011
Olive oil features five-star-worthy bottle design
A foodie-focused olive oil infusion uses upscale packaging, including antique green bottle, to convey premium position.
Recently pastry/savory/beverage ingredient manufacturing company Amoretti launched its first olive oil product—an organic olive oil infused with the aroma and flavor of kalamata olives. It’s a product for foodies and the first of its kind on the market, so the project called for a premium package that looks like it belongs in a five-star restaurant, says Amoretti. The solution, provided by Berlin Packaging, features:
• An antique green stock glass bottle from Italy with a unique pedestal base, distinguishing the product on the shelf by both color and shape.
• A graphic design with an unusual typography treatment by Berlin Packaging’s Studio One Eleven division.
• Branding that carries over to vinegar products that are also packaged in the same bottle for a common look.
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