Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Olive oil features five-star-worthy bottle design

A foodie-focused olive oil infusion uses upscale packaging, including antique green bottle, to convey premium position.
FILED IN:  Package design  > Structural

Recently pastry/savory/beverage ingredient manufacturing company Amoretti launched its first olive oil product—an organic olive oil infused with the aroma and flavor of kalamata olives. It’s a product for foodies and the first of its kind on the market, so the project called for a premium package that looks like it belongs in a five-star restaurant, says Amoretti. The solution, provided by Berlin Packaging, features:

• An antique green stock glass bottle from Italy with a unique pedestal base, distinguishing the product on the shelf by both color and shape.

• A graphic design with an unusual typography treatment by Berlin Packaging’s Studio One Eleven division.

• Branding that carries over to vinegar products that are also packaged in the same bottle for a common look.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.