Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

New hook reclosure for dried fruit pack

Mariani Packing Co. of Vacaville, CA, has introduced Touch Lock, a micro-hook closure system that allows consumers to simply touch to lock and close their bag of dried fruit.
FILED IN:  Package design  > Structural

The Mariani brand is not new to packaging innovation. In 1989 the firm launched the first stand-up gusseted bag with a resealable zipper. Keeping in step with efforts of continuous improvement, Mariani’s Touch Lock packaging provides an easier resealable solution.

“Consumers get frustrated when traditional resealable zippers don’t close upon first try,” says Mariani’s Joe Flannigan, vice president sales and marketing. “Alignment has to be just right to work properly. When this doesn’t happen, it makes for an unhappy consumer and ultimately the brand experience with that consumer can be compromised.”

Aplix, the manufacturer of the micro-hook closure system, has granted Mariani U.S. exclusivity on usage for an undisclosed period of time.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.