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NECCO mints in a snap

New high-intensity Ultra mints from NECCO (New England Confectionery Co.) reached national retail stores in June packed in a 4 1/2-oz, 1.4-mil polypropylene bag with a laminated cast PP snap closure.
FILED IN:  Package design  > Structural

Cambridge MA-based NECCO tells that the flexible package delivers a unique retail shelf presence compared to the competitive tins or blister packs. “We started looking at traditional lay-down peg bags and stand-up pouches” says NECCO marketing manager Lory Zimbalatti “but the problem was keeping the mints fresh.”

With the Easy Snap™ bag from the Easy Snap Division of Sig Pack (New Richmond WI) there is a distinctive snap feel and sound when consumers close the bag. Easy Snap consists of two rigid "tracks" made of Easy Form™ rigid PP that span the width of the bag. “[The technology] assures consumers that the bag is closed and keeps the mints fresh” says Zimbalatti. Shelf life is 18 months.

NECCO leases a Sig Easy Snap module from Sig Doboy (New Richmond WI) that laminates Easy Form to the PP film. An Infinity® v/f/f/s bagger and an Eagle® 14-bucket computerized combination weigher from EaglePack (Oakland CA) were installed at NECCO in May. The equipment runs five days a week one or two shifts/day at 50 bags/min. PP bag rollstock is flexo-printed by Amcor (BaltimoreMD) in four colors.

“The package is more expensive than a traditional peg bag” says Zimbalatti “but there is added value to it and we feel it can [retail at a higher price] in the marketplace than the tin.” A 4 1/2-oz bag of Ultra retails for $1.39. Recently the Institute of Packaging Professionals announced it as an AmeriStar Package Award winner.

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