Article |

My personal favorite "package of the year"

This hand cleaner works on so many levels I have to vote it the best package I have seen this year, for both graphics and Shelf Impact! http://www.shelfimpact.com/
Print
FILED IN:  Package design  > Structural
     
I can’t even remember where I got this image from (my apologies). I pulled it to use next year as an example of innovative packaging for our Package Design Workshop Series.

Simple design and stark color appeal even from too far away to read. But when you get close and see the image (popsicles and jelly donut--retro in a way) it is so compelling for what they make you feel—sticky!

You take one look and literally feel you need to wash your hands.

This has been the reaction of every person I have shown these packages to.

Your reaction?

It’s almost hypnotic suggestion, for goodness sakes!

Get your daily dose of global packaging trends, follow me on Twitter .


Related Sponsored Content

E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.