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Article | December 16, 2011
Mr. Peanut adorns Planters holiday tin
Planters holiday tin for 2011 uses an illustrative format to weave an original holiday narrative featuring Mr. Peanut and a cast of characters that inhabit the world of Planters.
“Spring was incredibly helpful concepting and designing our 2011 Planters Holiday Tin,” says Mindy Shaltry, senior associate brand manager at Planters. “It’s a challenging process each year since key customers [retailers] often offer design input. Spring was able to seamlessly integrate customer input as well as our iconic Mr. Peanut character and produce a beautiful, hand illustrated scene featuring Mr. Peanut in his naturally remarkable world.”
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