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Mr. Peanut adorns Planters holiday tin

Planters holiday tin for 2011 uses an illustrative format to weave an original holiday narrative featuring Mr. Peanut and a cast of characters that inhabit the world of Planters.
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FILED IN:  Package design  > Structural
     

Spring Design Partners executed the design of the richly colored and festive container. Crown is the container maker.


“Spring was incredibly helpful concepting and designing our 2011 Planters Holiday Tin,” says Mindy Shaltry, senior associate brand manager at Planters. “It’s a challenging process each year since key customers [retailers] often offer design input. Spring was able to seamlessly integrate customer input as well as our iconic Mr. Peanut character and produce a beautiful, hand illustrated scene featuring Mr. Peanut in his naturally remarkable world.”

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