Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Mobile phone technology used for Rx authentication, ordering prescriptions

Whether for brand authentication of medications in Africa or Rx orders in the U.S., companies such as GSK, Sproxil, and Walgreens are focusing on consumer-patients.
Print Reprint
FILED IN:  Package design  > Structural
     

What will they think of next? In the medical/pharmaceutical world, “they” are employing mobile phone technology on a global basis to help improve patient healthcare.

For example, a March 9 mobihealthnews article reported, “GlaxoSmithKline has teamed up with Sproxil to use its Mobile Product Authentication (MPA) codes, which is a text messaged-based drug verification system, in Nigeria, according to a report from SecuringPharma.com.”

The technology allows patients to scratch off a code on the prescription package, and then use their mobile phone to scan that code to confirm or deny the authenticity of the packaged product.

“This is the first foray into SMS-enabled pharmaceutical verification for GSK, according to the report, and if it’s successful the company is likely to roll it out to other products and other markets in Africa,” said the mobihealthnews story.

A recent $1.8 million investment by Acumen Fund “aims to help Sproxil build its sales teams in the U.S. and Nigeria; to begin Sproxil’s expansion into India and Kenya; and to provide further improvements to the technology.” Watch a CNN video on the technology here.

Mobile phone technology is also being used by Walgreens patients to “renew prescriptions by taking a photo of the bar code on a pill bottle using a smartphone, or by just keying in the prescription code,” said a report on medGadget, the “internet journal of emerging medical technology.”

Recent television commercials have also touted this capability, which literally puts prescription ordering and authentication capabilities into the hands of consumer-patients.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.