Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Mebane Packaging Group, a Westvaco Corp.: Extended content carton

Westvaco (New York, NY) has designed the ECC™ (extended content carton) to accommodate new FDA labeling requirements while preserving billboard space.
Print Reprint
FILED IN:  Package design  > Structural

New design incorporates a fold-out panel as part of the carton exterior. Sealed to the paperboard carton body during filling transportation and display panel can be easily opened by consumers to reveal the compliance information underneath then resealed to maintain brand identity and production promotion. Applications include over-the-counter drug and drug/cosmetic products.

Related Sponsored Content

The 2014 Packaging Trends Report
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.