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Article | May 6, 2011
Kleenex pack wins AIMCAL award
A holiday package for Kleenex tissues from Neenah, WI-based Kimberly-Clark Corp. was named Product of the Year in this year’s awards competition sponsored by the Association of International Metallizers, Coaters and Laminators (AIMCAL).
The Consumer Packaging Division of Graphic Packaging Intl. designed the three-piece formed canister. The sidewall structure consists of UV-cured coating/UV inks/metallized PET/0.016” solid bleached sulfate/extruded low-density polyethylene. A proprietary process creates a lens pattern on the metallized PET. The resulting “ornaments” look so three-dimensional, the paperboard appears to be embossed. Registration marks in the film ensure the lens pattern aligns perfectly with the graphics. UV inks and coatings enhance shelf presence. The upscale, holiday-themed canisters sold for $2.99 each, a significantly higher price point than standard tissue packs.
AIMCAL judges liked the eye-catching oval shape, the interplay of metallization/ lens image/holiday ornament graphics, and the 3D effect.
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