Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Kleenex pack wins AIMCAL award

A holiday package for Kleenex tissues from Neenah, WI-based Kimberly-Clark Corp. was named Product of the Year in this year’s awards competition sponsored by the Association of International Metallizers, Coaters and Laminators (AIMCAL).
Print Reprint
FILED IN:  Package design  > Structural
     

The Consumer Packaging Division of Graphic Packaging Intl. designed the three-piece formed canister. The sidewall structure consists of UV-cured coating/UV inks/metallized PET/0.016” solid bleached sulfate/extruded low-density polyethylene. A proprietary process creates a lens pattern on the metallized PET. The resulting “ornaments” look so three-dimensional, the paperboard appears to be embossed. Registration marks in the film ensure the lens pattern aligns perfectly with the graphics. UV inks and coatings enhance shelf presence. The upscale, holiday-themed canisters sold for $2.99 each, a significantly higher price point than standard tissue packs.

AIMCAL judges liked the eye-catching oval shape, the interplay of metallization/ lens image/holiday ornament graphics, and the 3D effect.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.