Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Karl Lagerfeld designs Coca-Cola Light bottle

Los Angeles Times image section reports on French limited-edition design.
FILED IN:  Package design  > Structural
Package designers are told to tap into cultural trend-setting scenes for inspiration, including the word of music, theater, art and fashion. Now a popular fashion designer, Karl Lagerfeld, has designed a limited edition Coca Cola Light bottle for the French market.

The La Times story references Women’s Wear Daily as its source, and says the famous fashion maven “designed the soda’s white bottle, which boasts a hot pink aluminum cap and a simple black graphic of Lagerfeld’s famous silhouette (instantly recognizable by the high collar, pointy boots and trademark ponytail).

Lagerfeld, says the article, is a devoted fan of anything with zero calories and drinks his Coca-Cola Light in “a delicate crystal goblet to accentuate the taste.”

Ads for the campaign launch at the end of April and feature a fashion model wearing a Lagerfeld creation from his new Spring line. The ads will run in French magazines and on billboards. Two trendy Paris boutiques will sell
ADVERTISEMENT
a limited edition boxed version of the bottle with a matching bottle opener for 47 Euros, or $64.

I’m assuming one must partake of this designer beverage with pinky finger extended!

Get your daily does of global packaging trends, follow me on Twitter.




Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.