Article |

Kandoo kid packs take NACD's top honor

New design transforms the Pampers Kandoo brand to enable play, with packages that make the kids’ personal care products accessible in the car or bathroom.
FILED IN:  Package design  > Structural
The National Association of Container Distributors announced today that this year’s top honor, the Bernard M. Seid Best of Show award, has gone to the Kandoo Corner Buddy personal care packages for kids, developed by Berlin Packaging for the Nehemiah Manufacturing Co., Cincinnati, OH.

Nehemiah recently took over the Pampers Kandoo brand from Procter & Gamble Co. and wanted to relaunch it with a range of body wash, shampoo, hand soap, and hand sanitizer packages that support the brand attributes signified by the idea of “enabling play.” That tagline is central for the brand’s target audience—young children who are learning to enjoy independence.

Nehemiah, in working with Berlin, determined there was an unmet need for a kids’ hand sanitizer package to travel in vehicles. They also discovered a need for kids’ hand soap and other bath products to be stored more accessibly in bathrooms, where personal-care packages often are placed in unreachable and unstable locations on the sink and bathtub ledges.

ADVERTISEMENT
The Corner Buddy package meets each of these needs by fitting snuggly in corners in vehicles or on sinks and tubs. The development process included hand and CAD sculpting for the lifelike Kandoo frog character features. The NACD judges say the result is a distinctive package that makes staying clean fun and safe for young kids.

The NACD awards recognizes the most innovative packages released during the previous year. The awards are presented to package distributors that developed the packages for their clients.

NACD will present the rest of its 2011 Packages of the Year awards at its annual convention in April in Palm Springs, CA, and post the winners on its Web site.

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.