Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

India poised for "revolution" in food packaging

Advanced packaging technologies, and a shift to using packaging as a branding tool, will drive growth through 2015, says Datamonitor report.
FILED IN:  Package design  > Structural
Demographic changes, coupled with new eating habits, are driving shift with four trends emerging … ”convenience of usage, freshness and improved shelf life, sustainability, and packaging as a tool to position and promote the brand,” according to the report, Innovations in Packaging--Emerging Opportunities in the Indian Food Industry.

Aseptic packaging and retort pouches (which already exist in India but are not widely used), will provide longer shelf life, but a key change is in package design strategy.

Pinaki Mukherjee, lead consumer consultant at Datamonitor, is quoted, "Traditionally, product packaging has not been seen as a vehicle to promote the brand--while it is changing now.”

Get your daily dose of global packaging trends, follow me on Twitter .

Related Sponsored Content

The 2014 Trends Report
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.