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Article | May 2, 2010
IML cups dazzle like the 'New Moon'
For the screening of the blockbuster movie "The Twilight Saga: New Moon," Australian-based Hoyts Theatres served up a fan-collectible beverage cup as a promotional item.
The 32-oz polypropylene cups feature unique metallic in-mold labeling (IML) with striking photos of the popular movie characters. The cups and graphics were jointly created by Hoyts, global specialty packaging converter Unifoil Corp. and packaging design expert IGH Solutions.
Made with IGH Solutions' new metalized KRŌMTM IML cup technology and incorporating Unifoil's patented and patent-pending silver metallic Ultralustre(r) technology, the shimmering in-mold labeled, reusable drinkware was offered for sale along with the beverages. The cups sold out at all Hoyts cinemas.
Unifoil's Ultralustre metallization process produces super-bright reflective and holographic in-mold labels, exhibits excellent lay-flat qualities, registers with outstanding accuracy, resists static, and vividly maintains essential brand colors. It is available in metallic silver and gold and is designed to deliver any custom or stock holographics criteria.
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