Download this free, 104-page Labeling Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more >>
Article |

IML cups dazzle like the 'New Moon'

For the screening of the blockbuster movie "The Twilight Saga: New Moon," Australian-based Hoyts Theatres served up a fan-collectible beverage cup as a promotional item.
FILED IN:  Package design  > Structural

The 32-oz polypropylene cups feature unique metallic in-mold labeling (IML) with striking photos of the popular movie characters. The cups and graphics were jointly created by Hoyts, global specialty packaging converter Unifoil Corp. and packaging design expert IGH Solutions.

Made with IGH Solutions' new metalized KRŌMTM  IML cup technology and incorporating Unifoil's patented and patent-pending silver metallic Ultralustre(r) technology, the shimmering in-mold labeled, reusable drinkware was offered for sale along with the beverages. The cups sold out at all Hoyts cinemas.

Unifoil's Ultralustre metallization process produces super-bright reflective and holographic in-mold labels, exhibits excellent lay-flat qualities, registers with outstanding accuracy, resists static, and vividly maintains essential brand colors. It is available in metallic silver and gold and is designed to deliver any custom or stock holographics criteria.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.