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How to integrate P-O-P displays with packaging

A call to action is an essential part of a plan for holistic communication. The displays and the packaging should work as equal components of a team.
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FILED IN:  Package design  > Structural
     

Point-of-purchase displays are an important but sometimes undervalued part of a brand marketing program, often because they fail to work holistically with packaging.

Creative teams, according to those involved in creating P-O-P displays, should approach the use of displays from the perspective of how the design of the packaging in the displays can be on-message and complement the design and structure of the display unit itself.

As your team goes through this exercise, consider this 10-step checklist for creating effective P-O-P displays.

Separately, Small Marketing Business Information offers a handy list of its own, “7 Steps to Consider When Purchasing P-O-P Displays.” See if these pointers can’t help your team optimize its marketing effort by coordinating the display and the packaging.

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