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Article | January 31, 2001
Holiday designs lift spirits
William Grant & Sons, U.S. distributor of beverages such as Dry Sack Sherry, and Licor 43, called on Bailey Design Group (Plymouth Meeting, PA) to design specialized packaging for its products just in time for the holidays.
The Dry Sack Sherry tin and Licor 43 carton were both designed to capture the authentic yet contemporary image of Spain. The tiled mosaic of the Dry Sack Sherry is direct printed in four colors onto a tin surface and the Licor 43 is offset-printed in four colors plus a gold foil stamp. According to Bailey Design Group the contemporary illustrations reinforce sociability and on the Licor 43 package even incorporate some simple recipes. The carton holds a 375-ml Licor 43 bottle and two Spanish-style glasses.
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