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Article | September 2, 2011
HDPE jar replaces composite can
Horlicks 200-g pack sizes of Malt Choc and Malt drinking powder have a new look now that they are packaged in an HDPE jar.
The jar is made by RPC Containers UKSC and filled for the makers of Horlicks by Aimia Foods. The 200-g variant is the smallest size in the Horlicks range, ensuring that consumers can enjoy the great taste whatever their budget.
This drink had previously been packaged in a composite can. The switch to plastics reflects the material’s versatility as a durable pack format combining eye-catching shelf presence and recyclability.
RPC UKSC has supplied the blow molded jar in natural HDPE, which is then capped and decorated by Aimia using a shrink sleeve label.
“We’ve been impressed with the versatility of this HDPE jar,” explains Jonathan Lee of Aimia Foods. “We’re confident that its combination of good looks and functionality will enhance the Horlicks experience for consumers.”
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