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Graphic 'Masterpiece'

Masterpiece Fundraising, Hayward, CA, a promoter and supplier for school fund-raising projects, recently added a line of gourmet coffees to its desert-oriented line of food.
FILED IN:  Package design  > Structural

Since young children would be responsible for selling the new item it was necessary that the product appear fun as well as tasty. The company turned to Barbara Breashears at B3-Design (Walnut Creek CA) to come up with an idea that fit Masterpiece’s specific criteria. “Our goal was to make the coffee tin so appealing that the consumer would be enticed to purchase this item in addition to others” Breashears says. “Along with appetite appeal we wanted this package to convey a sense of fun.” She adds that the playfulness resonates in the dancing coffee beans bordering the flavor band on the wrap-around label. Breashears also developed a cartoon character named “Carlos Coffeebean” that will help promote the line. The labels are litho-printed in four colors. All items in the Masterpiece Fundraising line retail between $10 and $11.

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