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Article | January 2, 2011
Glass bottles convey both luxury, sustainability
Bottle shape, frosted decoration, cork cap and top label lend a luxury look while meeting the company’s goals for environmentally responsible packaging.
Newfoundland, Canada-based Main Brook Waterworks Inc. (MBW) is using 375-mL and 750-mL Bellisima flint glass bottles to launch its Naeve-brand Iceberg water. Sourced from O.Berk Co., the bottles help the company convey that its water is the type to be mixed with premium liquor and deliver the refreshing taste of pure iceberg water, where it actually originates, and which the U.S. Food & Drug Administration has found to be the purest form of water.
The environmentally conscious company sought O.Berk to help the product stand out in the crowded premium water market in both the United States and Canada. O.Berk recommended several ways to use package to convey that image. The stock Bellisima bottles provide a fragile, luxury feeling. A second tact: Each bottle is frosted, yielding an icy look that was further enhanced with an ice-blue bar-top cork cap used for Naeve Pure Iceberg Water. A clear (flint) version was used for Naeve Pure Spring Water. A third method employed is a dimpled seal-band top label along with a frosted appearing primary label applied to complete the packaging look MBW desired. The final products were placed in cartons with protective partitions that were supplied to liquor stores, fine restaurants, bars, and hotels.
On its Web site, MBW says, “Naeve products are bottled in glass, which is 100% biodegradable, reusable, and recyclable. Our choice of packaging and image is central to our value proposition, we believe that our customers will choose environmentally responsible packaging, which has less impact on the environment in its manufacturing and that its production can be rendered carbon neutral with panned carbon offsets [credits]. Carbon credits to offset production will be made through a percentage of sales applied to sustainable development projects and the development of innovative technologies aimed at the reduction of greenhouse gases.”
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