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Article | November 30, 2000
Getting a handle on salsa packaging
In April, Frito-Lay rolled out its Tostitos™ brand salsa in a 28-oz plastic jug that features an integral handle and a wide-mouth closure. According to David Miller, senior technologist with Plano, TX-based Frito-Lay Corp., the multilayer polypropylene bottle is coextrusion-blown by Continental Plastic Containers (Irving, TX) and incorporates an ethylene vinyl alcohol barrier.
“Currently the package is code dated for nine months but we have shelf-life evaluation in progress to confirm a minimum of 12-month shelf life” Miller says. For club stores Frito-Lay offers a 69-oz salsa in a bottle having similar properties.
“This container is Frito-Lay’s first market entry into an intermediate package size” Miller explains. “The 28-ounce size is directed toward heavier users of salsa but those who would never use up the 69-ounce size before it lost freshness.” The 28-oz jug retails for $3.99.
Miller adds that the jug “was designed with the consumer in mind—both for functionality and esthetics.” The wide-mouth opening and handle placement he says make it easy for the consumer to pour the salsa when transferring containers or using salsa as an ingredient. The 63-mm PP cap is injection-molded by Kerr Group (Lancaster PA). Miller says the induction-sealed liner will soon be optimized to provide a more consumer-friendly peelable seal.
Although details about bottle development and the actual packaging process remain proprietary Miller did reveal that the bottle is hot-filled by an undisclosed contract packager. Smyth (St. Paul MN) prints the pressure-sensitive paper labels flexographically in eight colors.
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