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Article | March 9, 2011
FUSE conference goal: Sharing the extraordinary
If you’re looking for package design and branding ideas, or even inspiration for your creative team, this year’s FUSE: Design & Culture | Branding Identity & Packaging conference will provide a variety of topics to meet your needs.
The conference, produced by the Institute for International Research, will be April 11-13 at the Westin River North in Chicago.Shelf Impact! again is a media partner of this year’s event.This year’s featured keynote speakers and topics are:• Jonathan Harris, anthropologist and co-creator of We Feel Fine, “Humans + Technology = ?”• Michio Kaku, futurist, physicist, and TV personality, “What’s Next in Business, Commerce and Finance as Indicated by the Latest Research in Science?”• Karim Rashid, designer, “The Importance of Design in a New Era.”• Ian Schrager, chairman & CEO, Ian Schrager Co., “On Design and Inspiration.”This year, PROOF: Market Research for Packaging & Innovation has been integrated as preconference symposia. PROOF and a preconference workshop are scheduled for April 11 at the Art Institute. FUSE begins April 12, and will be divided into the following tracks: creative and design, brand strategy, cultural anthropology and trends, and social media. These topic areas will include speakers from Coca-Cola North America, Kimberly-Clark, Bath & Body Works, Target Stores, Procter & Gamble, Frito-Lay/Pepsico, Coty, and Benjamin Moore.In addition, the Creative & Design track will include “champagne roundtables” holding discussions on private label, app design, and iRetail design.Complete registration and program agenda information is at www.iirusa.com/fuse.
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