Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Female-targeted energy drink a stunner in slim can

Goddess Energy, Inc. improves the formula for its Flirt Energy Drink, and rolls out the beverage in sleek aluminum can that offers functionality, sustainability.
Print Reprint
FILED IN:  Package design  > Structural
     

Flirt® Energy Drink, a functional beverage created by women for women, has been improved and is being rolled out in a boldly redesigned Rexam 12-oz. SLEEK® can, selected for its functionality and sustainability.

Flirt was specifically developed to provide women with a healthier alternative to standard energy drinks. It features zero calories, zero carbs, and no sugar or preservatives. Its green tea-based formula has been enhanced, increasing the vitamin content and boosting the ginseng and ginkgo levels. According to the company, these enrichments strengthen Flirt's ability to deliver effective energy while at the same time providing nutritional value with an essential eight B-vitamin complex, Vitamin C, amino acids, folic acid, and hoodia to help burn calories and provide women extra nutrition throughout the day.

"Flirt is far superior to typical products in the isotonic category in that it delivers the perfect punch of an energy drink but without the negative side effects of harsh stimulants," says Heather Pingrey, CEO, Goddess Energy Inc. "Flirt goes beyond being an effective and needed energy drink for females; it embodies the concept of empowering women. Through our partnership with Rexam, we are able to bring it to market in a great-looking package that will attract everyone's attention."

Flirt recently revamped its look by enhancing the graphics for a more vibrant retail presentation. The company uses Rexam SLEEK cans because their shape ties into the functionality of Flirt, and they are the most sustainable packaging choice, as aluminum cans are recycled at more than double the rate of any other beverage package.

Flirt Energy Drink is currently available at select retailers across the East Coast.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.