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Article | November 18, 2010
Eli Lilly's insulin kit delivers innovation, information
Eli Lilly and Co.’s new insulin kit incorporates package design to address issues that new insulin users face in controlling their diabetes.
The injection-molded Insulin Starter Kit, developed by Eli Lilly and Group 4, is a blend of thermoplastic acrylonitrile butadiene styrene and polycarbonate.The kit is injection-molded and assembled by plastics contract manufacturer Nypro Healthcare.The kit measures 8 in high, 4 in wide, and 1 in deep, and it contains an instruction pamphlet printed with details on how to take the insulin, where to inject it, and how to store the insulin. A polycarbonate inner tray includes compartments that accommodate needle tips, provided by BD Medical, and the pen used for injections. The kit’s rounded design eliminates sharp edges, and it is mostly opaque white with a translucent green to allow users to see the components inside the package.“In the past, starter kits tended to be packaged in corrugated boxes,” says David Lock, product brand director for global insulin and insulin strategy at Eli Lilly. “We wanted to create a better experience to help the physician or healthcare professional communicate with the patient about getting started on insulin.“We identified a specific need within our insulin team—to understand some of the challenges between how healthcare professionals and patients talk about starting insulin. Healthcare professionals have limited time in front of patients, and they want to maximize that time to be as effective as possible and communicate the most relevant information. The patient is dealing with a lot of information all at once. So it’s important for the package to give them that information, so that when the patient goes back home, he or she will be able to use the product appropriately and effectively to get the benefit that the physician intended.”
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