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Article | April 30, 2001
Contoured bottle 'clearly' fits
In April, Clearly Canadian Beverage and Reebok Intl. unveiled Reebok Fitness Water in a compelling contoured bottle.
According to Vancouver British Columbia-based Clearly Canadian the bottle is hot-filled by a copacker at a facility near Toronto under license from Canton MA-based Reebok.
Empty the polyethylene terephthalate bottle weighs 44 g. It’s injection/stretch blow-molded by Schmalbach-Lubeca (Manchester MI). The tapered ribbed bottle is easy to grip with one hand and easy to tote for the active health-conscious consumers the beverage targets. According to Schmalbach the ribbing replaces vacuum panels that are traditionally used to prevent hot-filled plastic bottles from collapsing due to internal vacuum pressure formed as the liquid cools.
A 2-mil polyvinyl chloride shrink-sleeve label is wrapped around the shoulder area. From Seal-It (Farmingdale NY) the label is printed gravure in seven colors. The 43-mm bottle finish is topped with a clear polypropylene push-pull sport cap with induction-sealed tamper-evident liner both supplied by Creative Packaging (Buffalo Grove IL).
Suggested retail price ranges from $1.29 to $1.79 at grocery and convenience stores. Shelf life is nine months.
Enhanced with vitamins minerals and electrolytes the Fitness Waters will be introduced in limited markets this month. Distribution throughout the United States and Canada is expected in ’02.
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