Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Combo packets go on display

Portion Pac Inc. (PPI), Mason, OH, introduced in September ’00 shelf display units of its “Squeezers” PB&J packets. Designed graphically and structurally by The Marlin Co.
Print Reprint
FILED IN:  Package design  > Structural
     

(Springfield MO) the paperboard display carton holds 20 foil-laminate combo packs. The 5¼”x1¾”packets are attached as perforated pairs one containing 1.12 oz of peanut butter the other 1 oz of jam. Flavors are strawberry and grape with a corresponding display carton for each. The carton design plays off the packs. “The challenge was to convey very clearly what the product was and how consumers would use it” explains PPI product manager Leslie Boettcher. “The graphics are ‘universal’ eye-appealing for both kids and adults.” Shipped in bulk for about the past three years the carton adapts the product to retail according to Boettcher.

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.