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Coke introduces 90-calorie mini can

Keeping a global commitment to put calories front of package on most products, this 7.5-fl. oz. mini can rolls out this December in Washington D.C. and New York. The rest of us will see it by March 2010.
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FILED IN:  Package design  > Structural
     
With the advent of smaller portion control snack packages for cookies and chips, and the health-conscious move away from carbonated soft drinks, you knew global giants like Coke would not stand still.

Sold in 8-packs, other brands will include Sprite, Fanta Orange, Cherry Coca-Cola and Barq's Root Beer. In an article last week in Adweek, Sandy Douglas, president of Coca-Cola North America, said "The Coca-Cola mini can innovation reinforces the company's support for healthy, active lifestyles."

Interestingly enough, the red can carries the distinctive contour-shape bottle image in white. A picture of the bottle on the can!

Posted on Adweek’s site, the article includes some pretty thougthful remarks including: “An analysis is likely to show that the smaller can means a smaller footprint overall (assuming that it really does reduce consumption, so that a 8 oz. portion replaces one 12 oz. portion), both because of the reduced product and because of the lower weight in transportation. But, truly, if your concern is to be eco-conscious, you should move away from bottled drinks and drink tap water.”

And some pretty disparaging ones: “If coke was concerned about health, they wouldn't be making carbonated sugar water. we don't need coke helping people to better manage their calories--especially not under the guise of "helping" us. what you need to do, coke, is to recommend people drink less of your product, or drink it in moderation. (but i guess that's asking too much). and stop making more landfill."

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