Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Coffee marketer launches shapely can

Shaped cans have attracted plenty of attention lately, particularly the cans tested by Atlanta-based Coca-Cola Co. in Europe (see PW, April '96, p.
Print Reprint
FILED IN:  Package design  > Structural
     

4). Also intrigued by the marketing possibilities offered by such cans is The Comfort Food Co. of Wilmington MA. In March it started shipping its Harmony Bay line of gourmet coffees in 14-oz cans to supermarkets nationwide. Suggested retail price is $6.49. "The technology is generally available" says Comfort's John Sullivan. "Anybody can do it if they have a half-million dollars. The trick is to do it for far less than that." Comfort likes the container not only for its shelf impact but also because as it tells the trade in promo material "Harmony Bay Gourmet Coffee Barrels are 100% steel-the world's most recyclable material." Comfort uses in-house "expansion" equipment from Sweden's Bertil Ohlsson AB represented in the U.S. by Container Machinery Corp. (Kinderhook NY). The barrel-shaped can starts out as a standard 401/508 welded tinplate cylinder. Basic information and the Harmony Bay brand name are litho-printed on the cylinder. The Bertil Ohlsson equipment through a hydraulic process described as "stretch forming" transforms the cylinder into a unique container. Comfort then bottom seams it fills it seams on a steel lid complete with tear tab and applies a plastic overcap. It also uses a customized Accraply (Hopkins MN) labeler to apply a pressure-sensitive film label right between the "hoops" of the barrel. Sullivan figures the customized container is between 20 and 25% more costly than a straight-walled alternative so profit margins are not as great as with a straight-walled can. But the firm seems excited about the container's prospects. The can occupied center stage at Comfort's Food Marketing Institute trade show booth May 5-8 in Chicago.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.