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May 30, 2012
Clever meal kits capitalize on Kraft’s strengths
Two new meal kits from Kraft Foods—Fresh Take and Sizzling Salads, based on the company’s cheese and salad dressing favorites, respectively—use clever, convenient package formats to make it simple for time-strapped consumers to create homemade meals quickly and easily. QR codes provide access to additional recipe ideas.
By Anne Marie Mohan, Senior Editor
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